Wedding Suppliers Digital Marketing Training

I get a lot of training requests from wedding suppliers. As some of you know, I work in digital marketing but also lecture in Trinity College Dublin.

Ive 4 training courses scheduled this summer:

https://www.eventbrite.ie/o/irish-wedding-blog-17439260238

Courses (full break down of course content below) 

All classes are taking place in Castleknock Hotel

• Facebook & Instagram – The Basics -31st of July – 9-1pm
• Facebook Ads Manager – Advanced – 31st July – 1.30-5.30pm
• Google Analytics & Adwords – The Basics – 14th August – 9-1pm
• Google Adwords – Advanced – 1.30-5.30pm

There are 4 events and here is the pricing:

1 Course – €155

Buy 2 courses – €255 (€50 OFF)
Buy 3 courses – €400 (€65 OFF)
Buy all 4 courses – €500 (€120 OFF)

If anyone wants to book more than one course:

email me [email protected]

Facebook and Instagram – The Basics

Course Content:

• Background and current state of Facebook and Instagram
• The recent changes to both platforms and what this means for wedding suppliers
• Best practices for Facebook pages
• Best practises for Instagram pages
• How the tools work!
• Growing followers on both platforms
• Develop content relevant to your company
• Introduction in to ads
• Measurement

FaceBook & Instagram Advanced

Course Content

• Introduction to Ads Manager
• Pixels!
• Creating a campaign
• Audience targeting
• Ad copy creation
• Measurement
• Optimisation
• Lead generation tactics

Google Analytics and AdWords – The Basics

Google Analytics:

– Exploration of the platform and its benefits

– How to measure your marketing activities

– Building campaigns that can be measured

– Goals and Conversions

– Attribution

Google Adwords

– Understand Google Adwords

– Setting Up

– Campaign, Adgroup and Ads structures

– Finding Keywords

– Creating Ads

– Launch a Campaign

Google AdWords Advanced

This Google Adwords advanced brings you along to the next level whereby you can use a more advanced approach and reach your business objectives.

1. Recap on account structure

2. Keywords research / quality score and correlation with SEO

3. Bidding and Optimising

4. Efficiency techniques and account maintenance

5. Remarketing

6. Interpreting results

7. Display Network

8. Youtube Advertising via Adwords